Media & News – DR & Associates

OUR CLIENTS IN THE NEWS

We are relentless in our pursuit to create stories that inspire and expand our clients’ brand reach.

From community organizations making a difference to businesses disrupting industries, our clients are leading important conversations and we’re honored to help tell their stories.

Check out some of our recent media placements and see how we’re helping brands make headlines.

ELEVATING BRANDS

Fox 4 Dallas- 102.9 Radio Show's RV Sleepover for Toys for Tots

A local radio station is getting ready for a big RV sleepover to benefit Toys for Tots. ‘Billy the Kidd’ joins FOX 4’s Paige Ellenberger at a Walmart Supercenter in Plano.

Fox 13 Memphis- Young Dolph Day Urges Public Service: 'He was more than just a rapper'

Sunday marks three years since the tragic death of Memphis rapper Young Dolph. Over the weekend, people came together to honor the rapper’s legacy and what many say he was known for outside his successful rap career.

Local Memphis- A Natural Affair celebrates 15 years of business, empowering the natural hair community

A Natural Affair founder and CEO TaKeisha Berry Brooks talks about starting the salon, being recognized as an expert and innovator in the beauty industry and reviving the Memphis-based hair and wellness expo, Naturals in the City.

The 2024 re-launch event is November 16 and will feature a conversation with Dr. Joanne Cornwell, the founder of Sisterlocks™. For more information, visit A Natural Affair on Facebook.

Forbes- Thinking Outside of the Box- Danielle Reid's Formula for Marketing Success

Reid, the founder and executive director of the marketing firm DR and Associates, boasts a legendary career with nearly two decades of experience and a list of current and former clients who’ve trusted her to spearhead extensive marketing campaigns to elevate their brands.

WMCTV5- Community Service Events Lined Up in Honor of Young Dolph

Dolph Day of Service will kick off at the Hickory Hill Community Center for a turkey giveaway. This day is all about honoring the legacy of Young Dolph by giving back.

Fox 13 Memphis- Hundreds of Turkeys Handed Out in Honor of Young Dolph

MEMPHIS, Tenn. – Honoring Memphis rapper Young Dolph two years to the day he was shot to death in Memphis, his family and members of his record label, Paper Route Empire, continued his tradition of handing out Thanksgiving turkeys to families in Memphis.

Retail Boss- Tres Lashique CEO Stephanie Jones-Price: The Magnetic Lash Revolution

IIn the beauty industry, Stephanie Jones-Price stands out as an ambitious entrepreneur in business and aesthetics. A woman of many roles – a devoted wife, loving mother, registered nurse, influencer, and lash enthusiast – she holds the position of CEO and Co-Founder of Trés Lashique, a brand specializing in magnetic lashes that advocates for natural beauty.

Today's Parent- Can Pregnant Women Dye Their Hair?

If you’re a mom-to-be and are wondering if it’s safe to dye your hair during pregnancy, the good news is that most hair dyes are generally safe and are not toxic to a fetus. Phew! However, since hair dyes, treatments, and products differ in formula and ingredients, there are important considerations to keep in mind before booking an appointment with your colorist…or reaching for a box of hair dye to cover those greys yourself.

Fox News- Mistreatment in the maternity ward? Doctors weigh in on a new CDC report: 'Overstretched health system'

After a recent CDC report found that up to 20% of women have been mistreated in some way during the labor and delivery process, doctors are sharing their perspectives on the state of U.S. maternity care.

Several expressed concern about various aspects of the study, what it uncovered and even how it was conducted.

An April 2023 Porter Novelli View Moms survey gathered input from 2,402 women about the quality of care they received during childbirth.

Women's Health Mag- 12 Best Pumping Bras of 2024, Tested by Lactation Consultants and Editors

The best pumping bras can turn new parents into multi-taskers. That’s because they contain nursing pads, which attach to your nipples to absorb your milk supply. The best part: you don’t have to manually hold the pumps and bottles. There’s probably nothing quite like forgetting you’re holding a bottle up as you get lost in your fave Netflix show.

WMCTV5- Young Dolph's Family Hosts Holiday Events to Honor Late Memphis Rapper

Dallas News- Toys for Tots at Omni PGA Frisco

Frisco Mayor Jeff Cheney will be joined onsite by five-time Super Bowl champion Charles Haley to challenge North Texas mayors to match the philanthropic spirit of those in his city. Additional guests at the morning kickoff include Mike Stuckey, the vice president of the Toys for Tots Foundation; WWF and MMA wrestling champion Bobby Lashley; and U.S. Marines in dress blues.

Local Profile- Santa To Make Season’s First Appearance In North Texas On Oct. 17

With the holiday season coming up quickly, the volunteers of Toys for Tots are gearing up to make sure every child in North Texas receives a new gift during this season of giving. The 2024 giving season for Toys for Tots in North Texas will officially launch on Oct. 17, 2024, with a day full of fun at the Monument Realty PGA District, featuring a special appearance by Santa.

Rolling Stone- Young Dolph's Killer Gets Life Sentence for Murder of Memphis Rapper

“We finally got to see the full picture of what happened,” Young Dolph’s sister Carlisa Brown tells Rolling Stone. “It was worth the wait”

The Shade Room- Young Dolph's Sister Speaks Out After One of the Suspects in His Murder is Sentenced

WREG: Student-athlete Scholarships through Memphis Grindhouse Coffee Sales

“Fueling N.I.L.” aims to provide University of Memphis student-athletes with support through the sale of Memphis Grindhouse Coffee’s Charity Blend. We are joined by the store’s owners Dwayne Chaffen and Rick Askew and Barista Mondi Clayton to hear about the campaign’s impact.

Associated Press- Trial in daytime ambush of rapper Young Dolph 3 years ago to begin in Memphis

He became beloved locally for his charitable works: donations to local high schools, paying rent and covering funeral costs for others, Thanksgiving turkey giveaways.

He was in Memphis to hand out turkeys to families at a church when a visit to his favorite cookie shop near his childhood home turned into an event that shocked the city and the entertainment world. Young Dolph, whose real name was Adolph Thornton Jr., was gunned down in a daylight ambush on Nov. 17, 2021.

NBC Dallas- Space for Candid Conversations Allows Men to Speak Freely About Mental Health and More

Men entered a room on the campus of Abilene Christian University Dallas Campus Friday night into a unique space where they can “feel seen, heard, supported, and affirmed,” organizers say.

“Have a little bit of fun. Dance a little bit. Have a little bit of food and be in a space where they feel safe to be whoever they desire to be,” Candid Conversations founder Kristen Guillory said.

Fox 13 Memphis- Young Dolph's Sister Talks About Giving Back, 2 Years After Memphis Rapper's Death

Mourning, but on a mission. That’s what Dolph’s Day of Service means for Carlisa Brown, Dolph’s older sister, who was in Memphis on Friday, November 17, 2023.

WMCTV5- Family and Fans Celebrate the Life of Rapper Young Dolph on 2nd Anniversary of His Passing

November 17, 2023 marks two years since the death of Memphis rapper Young Dolph. The day is about honoring his legacy by giving back. Friday was not about reliving the trauma Young Dolph’s death caused many Memphians two years ago. But folks tell Action News 5 it’s about continuing his legacy of giving back.

American Express- 7 Strategies to Capitalize on Traffic this Holiday Season

This year’s holiday season is fast approaching. The final months of the year feature a variety of golden opportunities to earn significant holiday traffic sales. According to recent estimates by the National Retail Federation (NRF), “retail sales during 2023 will grow between 4% and 6% over 2022 to between $5.13 trillion and $5.23 trillion. Last year’s annual retail sales grew 7% over 2021 and totaled $4.9 trillion.”

Business Insider- 3 tips for creating branded merch your customers will love, from small-business owners and marketing experts who have used it to build vibrant brand communities

Danielle Reid, a marketing consultant, said business owners should think about what their customers actually use on a regular basis before printing their name on products. For example, a healthcare nonprofit Reid advised created branded ID-badge holders and coffee mugs to distribute to medical staff and sell for fundraising.

Retail Boss- Most Brands Fail Because They Look at Macro Influencers, Says PR Expert

Influencer marketing has become crucial to many brands’ strategies, but choosing the right influencers is not always easy. Danielle Reid, Founder and Executive Director at DR and Associates, shares her insights on how brands should approach influencer marketing campaigns and the common pitfalls they should avoid.

Business Insider- 5 Tips for Small Businesses That Want to Try SMS Marketing

Insider talked to Vasquez and the marketing consultant Danielle Reid to understand what small-business owners should know about setting up a successful SMS marketing campaign. Reid said her biggest piece of advice was: “Do not buy a list of phone numbers and add them into your system.” She said this could lead to not only poor engagement but also legal trouble.

NBC News- California Hospital Facing Investigation Over Treatment of Black Women in Childbirth

Cedars-Sinai is facing a federal civil rights investigation over their treatment of Black women giving birth. The investigation comes after the death of Kira Johnson, a woman who died after a scheduled c-section delivery of her child in 2016.

MD LINX- An Infant Was Decapitated During Delivery at a Georgia Hospital Without the Parent's Knowledge. A Lawsuit is Currently Underway.

And while she says she’s not privy to all of the details of the case, Dr. Farrington notes that Dr. St. Julian and the hospital’s staff should have been honest immediately with the family. “The whole team was complicit with the doctor in covering it up,” Dr. Farrington says. “The team that took care of [the infant and mother] is responsible, but the hospital is probably going to pay.”