DR & Associates Marketing and Communications Agency



Automation: What Can Make or Break Your Business

When some business owners hear the word “automation” they immediately think about robots doing their job or the self check-out at your favorite big box retailer. What most business owners don’t realize is that  automation is a key piece in assisting your business with scaling and growth.

Automation with your business can show up as different tasks in the operation of your business from drop shipping to client intake and appointment setting. Automation allows you the time and energy to focus on the parts of your business that you love while allowing yourself and your team to not have to focus on minor, repeat tasks.

Want to stop meeting customers in person for purchases and over a safe way to pay online? Automation can do that.

Want to sell branded products, but don’t want to invest all of the money upfront or want to have someone else fulfill the orders while you relax? Automation can do that.

Want to have clients complete an onboarding process to qualify to become a new client without you having to constantly send emails and various phone calls? Automation can do that.

Want to get website sign-ups for lead generation and start sending out emails to your leads? Automation can do that, too!

Based on our experience and others in the business industry, when business owners don’t want to automate its because they can’t see the potential and success that automation can bring to their business or they have an issue with successfully delegating tasks to a responsible individual. In both of these scenarios, the failure to automate will have you not being as efficient because you are too busy being a busy bee without the support that your business needs and deserves.

From sending automatic payment reminders to starting a customer in customer journey funnels, the opportunities are endless when you decide to automate your business. And while many options for automation have a cost involved, the benefits that automation offers pay for themselves and with a little bit of adjustment to delegate, will have your business running like a well-oiled machine.

Remember that the most successful people are life-long learners and implementing automation now with tasks may seem like a pain, but taking the time to iron out your automation now prepares you for the next level of growth with your business.

Put yourself ahead of the competition and figure out areas where automation can help you reclaim time in your business.

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