DR & Associates Creative Agency

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Founder and Executive Director Danielle Reid on How Value-Driven Marketing and Hiring an HR Consultant Were Key to Successfully Scaling Her Marketing and Communications Agency

We sat down with Founder and Executive Director Danielle Reid to talk about her journey growing and scaling her agency and what systems, tools, and people were instrumental to their success.

Most brands fail because they look at macro influencers, say PR Expert. Influencer marketing has become crucial to many brands’ strategies, but choosing the right influencers is not always easy.

Drawing from her extensive experience, Reid provides a comprehensive checklist for an effective influencer marketing strategy, emphasizing the importance of defining goals, identifying target audiences, and selecting the right social media platforms.

What’s an LLC? What to know about limited liability companies

A limited liability company (LLC) is a legal business structure that offers certain protections between your personal and business assets. More specifically, LLCs can help to protect your personal assets, such as your home or vehicle, in the event your business is sued or declares bankruptcy.

An infant was decapitated during delivery at a Georgia hospital without the parents' knowledge. A lawsuit is currently underway.

A couple in Georgia alleges that their infant was decapitated during delivery when the doctor used excessive force. The suit says that the doctor, as well as the staff at the hospital, covered up the incident to prevent the parents from knowing what had truly happened.

New Eats: The Crazy Coop lays down sweet, unique flavors

“We wanted to pay homage to the city,” said one of the owners of The Crazy Coop. “Homage to Crumpy’s, Rayford’s, D’Bo’s — all of the big wing places. But we knew we needed to come with something different, something unique.”

California hospital facing investigation over treatment of Black women in childbirth:

Cedars-Sinai is facing a federal civil rights investigation over their treatment of Black women giving birth. The investigation comes after the death of Kira Johnson, a woman who died after a scheduled c-section delivery of her child in 2016.

In the death of an Olympian, Black moms hear echoes of their own crises

They see themselves in her story. Not necessarily the part about being an elite athlete. But the part about being a Black woman who suffered catastrophic complications of pregnancy and childbirth, hers being fatal.

Young Dolph’s Nonprofit Honors Mothers With Special Mother’s Day Brunch

Through the deceased rapper’s Ida Mae Foundation, he is still providing hope and comfort to vulnerable communities in Memphis. One particular group, near and dear to the foundation, is mothers who have lost children to gun violence.

Dr. Karen A. Scott, an obstetrician, it has to be tracked. At her organization, Birthing Cultural Rigor, she developed a survey to measure racism during childbirth. It asks patients about mistreatment, and concerns like whether mothers felt they had open communication with and empathy from health care providers, and how their partners or others were treated at the hospital. It surfaces issues, like Black husbands who are policed in hospital hallways, that would not otherwise be noted.

5 New Restaurants to Try in Memphis:

Memphis can never have too many wing spots. In February, its first location opened in Northeast Memphis. After making a good impression, its second location opened April 21 on Ridgeway Road. Praised for its tasty chicken, the coop also sells fish, burgers and even fried okra. They also dabble in sauce making, offering for purchase dry seasoning and barbecue sauce.

Men entered a room on the campus of Abilene Christian University Dallas Campus Friday night into a unique space where they can "feel seen, heard, supported, and affirmed," organizers say. “Have a little bit of fun. Dance a little bit. Have a little bit of food and be in a space where they feel safe to be whoever they desire to be," Candid Conversations founder Kristen Guillory said.

“That transparency portal will require misuse of body-worn cameras to be reported," councilman Smiley said. "Excessive force complaints to be reported and the end result is the dashboard we currently have. But that’s not mandatory." Councilman Smiley says the main goal moving forward is making this system mandatory for MPD.

JB Smiley Jr., is the keynote speaker for Middle Tennessee State University's 27th annual Unity Luncheon. Coordinated through and hosted by the Office of Intercultural and Diversity Affairs, the Unity Luncheon is an MTSU tradition that has been around since 1996 where the university honors “unsung heroes” within the community during Black History Month.

Young Dolph Honored at His Old High School for Dolph Day of Service. Young Dolph‘s former high school has joined in on celebrating the life and legacy of their late alumnus on what has been declared as Dolph Day.November 17th was declared Dolph Day, as a day of service in Memphis, TN and Atlanta, GA.

“Legends are rare, but Memphis native and Hamilton High School alum Adolph Thornton Jr. leaves a legacy that continues to impact millions,” said MSCS on its Hall of Fame web page. “Thornton was philanthropic and empowered the community through motivational speeches and strategic support,” MSCS continued.

Mississippi Foundation for Women’s new Birth Justice Initiative, designed to support grassroots organizations led by Black, Indigenous and other women of color as they advance more equitable birth outcomes in the country, is already making a difference for nonprofits serving pregnant women.

How CHOICES Memphis Center for Reproductive Health is using a grant to bring more midwives to the area.

The birthing center inside CHOICES Memphis Center for Reproductive Health was designed to make new moms feel like they’re right at home.

Poor People In The D.C. Region Struggle To Access Abortion. The SCOTUS Decision Could Make It Worse. With close to 15% of D.C.’s population living in poverty, according to the latest census data, the city’s most vulnerable residents will be affected by future reductions in reproductive care access.

Dr. Karen A. Scott, MD, MPH, FACOG, is a Black scientist and prominent voice in the fight against healthcare disparities between BIPOC and white patients. One of her creations, SACRED Birth Study, is the first and only quality improvement program that responds to this issue during childbirth.

JB Smiley Jr. has always aimed higher. Now he's going for the Democratic gubernatorial bid. "It's increasingly, incredibly clear to me that we've all found and are suffering discomfort from the policies and inaction from our government," Smiley said in the lobby of Orpheum that day. "Tennesseans deserve better. Tennesseans demand better."

Bluff City Life with Gina Neely Featuring Royce Morgan

Positive Vibes Only: A Life of Empowering Others Online

'$1 million on the street:'

With UofM grant, River City Capital helps businesses in underserved areas. “We want to be able to directly contribute to economic development and workforce development. … If we put $1 million on the street, what does that do?”

Young Dolph’s life partner Mia Jaye talks crime in Memphis and life after rapper’s death.

Young Dolph’s life partner and the NAACP teamed up for a group discussion about how to tackle crime in the late rapper’s hometown.

Memphis unveils honorary street sign for Young Dolph.

The public was invited to the corner of Dunn Avenue and Airways Boulevard in South Memphis for the ceremony for Dolph, whose real name was Adolph Robert Thornton Jr.

Young Dolph honored by his kids at memorial as Memphis grapples with his death. Young Dolph was honored at a public memorial at the FedExForum arena in Memphis, TN, on Thursday afternoon as fans and community members gathered to pay tribute to the slain rapper one month after his death.

Young Dolph Honored in Memphis, Street Named After Him.

The City of Memphis just announced plans to change a street name to something in his honor, and the unveiling is set for Dec. 15 at an intersection near the Memphis Depot Industrial Park.

Prep Curry has reached a major career milestone. The Memphis-born, Los Angeles-based designer has teamed up with Banana Republic on a range of forward-thinking streetwear. The dual-gender capsule is a solid reflection of Curry’s signature bold style, as it offers seasonal wardrobe staples presented in head-turning colors and prints.

‘We need to have people sitting at the table’: Black marketing firm founder Danielle Reid talks the future of DE&I in marketing..For some, strides have been made. For others, like Danielle Reid, new DE&I promises are a day late and a dollar short. Reid has more than a decade’s worth of experience in marketing...

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